Build a Modern Real Estate Business Without Losing What Makes Real Estate Work
Build Your Own Leads Machine shows you how to combine timeless real estate principles with today’s marketing, technology, follow-up, and systems so you can attract the right clients, respond faster, stay connected, and build a business that is easier to manage.
The principles still matter. The way you execute them should be modern.
Randy and Yvonne Hoyt - Authors of Build Your Own Leads Machine, founders of Svolta Marketing Solutions
Are You Running Today’s Real Estate Business With Yesterday’s Way of Working?
Real estate agents have access to more powerful technology than ever before.
The opportunity is not to automate everything or replace the personal side of the business.
It is to use today’s technology to attract the right people, respond faster, stay organized, follow up consistently, and support the relationships that still make real estate work.
In this short video, we share why we wrote Build Your Own Leads Machine and what we believe a modern real estate business should look like.
Paperback + immediate access to the eBook, audiobook, and bonus resources for $14.95.
Is Your Business Taking Full Advantage of What’s Possible Today?
You may already know how to build relationships, serve clients, generate opportunities, and take care of people.
But are you still:
• relying on memory to keep up with follow-up?
• manually doing things technology could handle for you?
• using several tools that do not really work together?
• responding later than you would like when you are busy?
• losing touch with people who are interested but not ready yet?
• marketing broadly instead of attracting the clients you actually want to work with?
The fundamentals are not the problem.
The opportunity is learning how to support them with clearer positioning, better marketing, smarter systems, and today’s technology.
That is what this book is designed to help you build.
What Experienced Real Estate Professionals Are Saying
⭐⭐⭐⭐⭐ - D. Bassler
"Smart, simple, and long overdue in our industry."
⭐⭐⭐⭐⭐ - C. Sajdak
"As a brokerage owner determined to keep pace with modern technology and marketing, I read Build Your Own Leads Machine cover to cover. I found it to be exceptionally informative, and I am thrilled to share my five-star review. I can't express enough how much real, actionable information is packed into this book, it is zero fluff! This is not just another real estate book; it is a blueprint for true business independence."
Timeless Principles. Modern Execution.
Inside Build Your Own Leads Machine, you’ll learn how to bring the important pieces of a modern real estate business together so you can:
• attract better-fit clients
• strengthen your positioning and message
• build visibility and trust
• respond and follow up more consistently
• nurture opportunities over time
• use technology to reduce manual work
• keep your relationships human
• create a business that feels more organized and manageable
Modern technology should not replace what makes real estate work. It should help you do those things better.
Order the Book Bundle Today for $14.95
You will receive:
✅ Paperback book mailed to you
✅ Instant PDF version delivered by email
✅ Instant MP3 audiobook delivered by email
✅ Bonus: 90-Day Leads Machine Blueprint
✅ Bonus: Real Estate Niche Discovery Guide
Start reading or listening right away while your paperback is on the way.
Free shipping for the paperback book within the contiguous U.S. only.
We Thought We Just Needed More Leads...
For years, we did many of the things real estate agents are told to do.
Open houses.
Cold calling.
Door knocking.
Paid leads.
Coaching.
Marketing programs.
New tools.
New strategies.
We invested more than $47,000 trying to figure out how to build a better real estate business.
Some of it helped.
Some of it didn’t.
But one of the biggest lessons we learned was this:
Getting another lead is not the same as building a better business.
The real turning point came when we started asking different questions.
Who do we really want to serve?
How do the right people find us?
What happens after someone raises their hand?
Are we following up consistently?
And how much of the business still depends on us remembering what needs to happen next?
Over time, technology changed, too.
Many of the things we once had to remember, track, organize, and manage manually can now be supported by better systems.
That does not make relationships less important.
It makes it possible to support those relationships more consistently.
Those lessons became the foundation for Build Your Own Leads Machine.
The S.V.O.L.T.A. Method™
Inside the book, we walk you through the six-part framework we developed for bringing your strategy, positioning, marketing, technology, follow-up, and systems together.
S – Strategize
Get clear on who you serve and what you want the business to accomplish.
V – Visualize
Build a brand and message the right people recognize and remember.
O – Optimize
Connect the tools, workflows, and follow-up behind the business.
L – Launch
Put the system into motion instead of continually starting over.
T – Track
Know what is actually producing results.
A – Adjust
Improve what is working without making the business more complicated.
Start the Way You Learn Best
Your paperback is shipped to you, but you do not have to wait for it to arrive.
Read it now: instant PDF access
Listen on the go: instant MP3 audiobook
Keep it nearby: physical paperback mailed to you
Plus:
90-Day Leads Machine Blueprint
Real Estate Niche Discovery Guide
Everything is included for $14.95.
What Changed When the Pieces Started Working Together
When we stopped chasing every new tactic and started building a more connected business, things changed.
We became less dependent on constantly buying the next opportunity.
We doubled our production more sustainably.
We got time back.
We started working with clients we genuinely enjoyed.
And we built something that felt more aligned with the life we wanted.
Today, agents have even more opportunity to do that because technology can support so much of the work that once depended on memory and manual effort.
That is why we are so passionate about helping real estate professionals build differently.
This Book Is for You If...
You are working hard, but too much of the business still depends on you.
You want to attract more of the clients you are best suited to serve.
You know your follow-up should be more consistent.
You have contacts and opportunities that are not being nurtured as well as they could be.
You are using technology, but the pieces still feel disconnected.
You suspect you are manually doing things that could be handled more efficiently.
You want modern systems without making your business feel automated or impersonal.
And you are ready to build something more intentional instead of constantly reacting to what comes next.
⭐⭐⭐⭐⭐ - L. Thomas
"I've been in real estate for over two decades, and I honestly didn't expect to get much out of another "how-to" book. But Build Your Own Leads Machine surprised me. It's not hype at all, it's a real, strategic approach to build a sustainable system behind the scenes. If you're tired of piecing things together or relying on referrals alone, this book will show you how to take control again."
⭐⭐⭐⭐⭐ - N. Johnson
"Excellent Resource for both Realtors and Lenders!!
As I read through it, I found myself thinking, "This is exactly what I needed right now." So many of the topics resonated with me because they were things I'd already been reflecting on. Your book provided the clarity and encouragement I needed to stop thinking about those next steps and actually start taking them.
I also loved how straightforward and easy to digest the content was. It was packed with practical takeaways without feeling overwhelming, making it easy to put the ideas into action right away."
-Nicole Johnson
Senior Loan Officer
The Mortgage Chicks-Nicole & Monica with M3 Mortgage
You Don’t Need to Run Today’s Business the Way You Did Yesterday
A stronger real estate business is rarely built through one dramatic change.
It is built by getting clearer about who you want to serve, putting the right pieces in place, using technology where it can genuinely help, following through consistently, and improving the system over time.
You do not need to throw away the principles that made you a good agent.
You can build on them.
Clearer positioning.
Better follow-up.
Smarter systems.
Modern technology.
Stronger relationships.
That is what Build Your Own Leads Machine is here to help you do.
Order the Book Bundle Today for $14.95
You will receive:
✅ Paperback book mailed to you
✅ Instant PDF version delivered by email
✅ Instant MP3 audiobook delivered by email
✅ Bonus: 90-Day Leads Machine Blueprint
✅ Bonus: Real Estate Niche Discovery Guide
Start reading or listening right away while your paperback is on the way.
Free shipping for the paperback book within the contiguous U.S. only.
Frequently Asked Questions
Q: Is this a physical book or a digital product?
A: Both. You will receive the physical paperback book by mail, and you will also get instant access to the PDF and MP3 audiobook by email so you can begin right away.
Q: What if I am outside of the contiguous U.S.?
A: Please contact us before ordering.
Q: Why include all three formats?
A: Because different people learn differently, and real estate professionals are busy. Some want to read right away, some prefer listening on the go, and many still want a real book they can keep nearby.
Q: Is this only for newer agents?
A: No. This is for real estate professionals at many stages. In fact, one of the strongest reviews you already feature is from a 20+ year veteran who still found it valuable.
Q: Is this a plug-and-play shortcut?
A: No. This book gives you a framework, not a magic button. The value comes from applying the ideas consistently and building the pieces of your business to work together over time.
Q: What kind of results can I expect?
A: That depends on how you implement what you learn. But the goal is not more random activity. The goal is more clarity, better systems, and more intentional growth.
Q: What if I want help building it?
A: That is exactly what we do. The book gives you the strategy and structure. If you want support implementing it, we also offer done-for-you services and deeper help.
Q: I already have a CRM and website. Will this still help me?
A: Yes. This book is not about buying another piece of software. It is about understanding how your positioning, marketing, lead capture, follow-up, relationships, and technology should work together. You can apply the framework whether you are starting from scratch or improving what you already have.
Q: Is this book about replacing relationships with automation?
A: No. We believe technology should support the relationship, not replace it.
The book shows you where modern technology can help with organization, responsiveness, follow-up, nurture, and repetitive work while keeping the conversations and moments that require trust, judgment, and empathy human.
Real Estate Has Changed. Your Business Can Too.
You do not have to choose between the principles that have always worked and the technology available today.
The strongest businesses can use both.
Build trust.
Create relationships.
Follow up.
Take care of people.
And use modern technology to help you do those things more consistently and efficiently.
The principles are timeless. The execution should be modern.
Start with Build Your Own Leads Machine.
Free shipping for the physical book within the contiguous U.S. only.
Important Disclaimer:
Our book, services, courses, and materials are not a get-rich-quick promise. Success in real estate or any business requires effort, consistency, and implementation. We believe that is a good thing. The agents who do the work are the ones who build something real. Individual results will vary based on many factors, including market conditions, experience, and personal effort.
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